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Amazon is going after Apple’s share of the digital music market by optimising its 22 million library for iPhone and iPod Touch users.

“For the first time ever, iPhone and iPod touch users can discover and buy digital music from Amazon’s 22-million-song catalogue using the Safari browser,” Amazon said in a statement.

“Music purchases are automatically saved to customers’ Cloud Player libraries and can be downloaded or played instantly from any iPhone, iPod touch, iPad, Kindle Fire, Android phone or tablet, Roku, Sonos home entertainment system, or any web browser, giving customers the freedom to enjoy more music, from more devices than any other major cloud music service.”

Just last week Amazon announced CD customers will receive instant copies of music stored in the cloud, while their AutoRip software provides free mp3 duplicates.

iPhone and iPod Touch customers can purchase music by going to Amazon’s website through the Safari browser. Songs can be purchased directly from the website as, according to the Financial Review, it has been built on HTML5.

Amazon offers albums from $US5, songs from US69c and free tracks from upcoming artists.

Research conducted by NPD in September of 2012 reveals Apple had a 64% share of the digital music market, dwarfing Amazon’s 16% share.

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