AMD Get Set To Take On ARM Processors In Tablet Market

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AMD is set to take on ARM processors in the fast growing tablet market.

Rory Read, CEO of Advanced Micro Devices said that the Australian market will beigin seeing tablets running Windows 8 and powered by low-power AMD processors in the second half of 2012.

AMD is hoping to takie market share away from Intel with new PC chip technology which the US Company will use to “attack the fast-growing tablet segment as well as the emerging markets” he said that AMD would not enter the smartphone market.

He said that AMD will use their processor expertise in developing low-power processors to challenge ARM-based chips from the likes of Nvidia and Qualcomm as well as the low-power Medfield chips from Intel which are also due this year.

AMD produces what it calls accelerated processing units (APUs) into which it integrates CPUs and GPU. While the company has, until now, only included its own CPUs and GPUs is has declared that it is open to including third-party CPUs into its APUs – for example a motion video codec accelerator, which would work well on tablets.

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