AMD ‘Ultrathins’ To Sabotage Ultrabook?

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Look out Intel, AMD’s Ultrathin notebooks are coming, are lighter and more potent than the new Toshiba, Asus Ultrabooks released.
According to reports today, AMD are said to be lining up suitors for an early January release of Ultrathins in Australia, an ultra light and powerful category to rival Intel’s Ultrabook category, but with AMD processors inside.

Manufacturers are gearing to produce similar lightweight notebooks for the Australian market called Ultrathin.

However, there is no word as to which brands would take the Ultrathin label, although head of AMD Australia, Brian Slattery, told The Australian yesterday the devices could be on sale here as soon as next month.

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Globally, MSI and Lenovo have already developed for the Ultrathin platform, which features Windows 7 and AMD M880G chips.

Slattery says talks with one manufacturer, in particular, is at an advanced stage, althoguh failed to confirm which one.

Not much other specifics are known about the thin notebooks on price, although Ultrathins are selling on AMD’s global  website for well under a grand.

Slattery says the Ultrathins will be very competitive on price.

Ultrabooks – recently launched in Australia, feature Intel’s high speed Sandy Bridge iCore processors with “thin, light and beautiful designs that are less than 20mm thick, and mainstream price points under US$1,000,” says Intel CEO, Sean Maloney.

Intel are hoping 40 percent of all laptops would be Ultrabooks by the end of 2012, a category already fighting for its life amid the iPad revolution.

 

However, Ultrabooks failed to deliver on its price promise of under the $1K mark in Australia until last week, when Acer announced its Aspire S3 – the first model under the $1000 milestone sporting an Intel Core i3 processor.

Although Asus’ Zenbook originally cost $1400, the maker has now introduced a $1099 model, and more price cuts could also be on the cards.

If AMD promised land does come to pass it could mean a rough battle ahead between the chip rivals AMD and Intel, and may see Ultrabooks dip well south of the $1000 mark.

Read Zen State: Asus Intros Cheaper Ultrabook Here

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