X

Its a fickle old world, the technology industry. One day, you re on top, (Apple), the next you’re over ran by a (once) seemingly harmless competitor (Windows)That’s exactly what happened in Italy where Windows Phone has knocked out Apple iOS, nabbing almost 14% of the market, V’s iOs 10%. 

The latest smartphone data from Kantar Worldpanel ComTech, for July- September 2013, shows MS Windows Phone is making rapid gains all over Europe, driven by huge demand for Nokia Lumia phones. 
Windows Phone makes up 10% of smartphone sales in Australia (doubling its share in a year), UK, Germany, France, and has overtaken iOS in Italy. 
In Australia, Android is still dominant running 55% of all smartphones, while Apple increased its share to 33% and BlackBerry on just 1.3%. 

jtnrqutt embeded image 1 Android Eats Up China, Windows Grows OZ

However, former leader Apple could bounce back in Australia, US and UK in Q4, with the release of iPhone 5s and 5c, says Dominic Sunnebo, analyst, Kantar Worldpanel ComTech.   


“August is traditionally a quiet month for Apple as consumers wait for the release of new models and strong sales of the iPhone 5S and 5C at the end of September did not manage to make up for the lull. 
“The full impact of the new iPhones will be seen at Christmas when iOS is expected to bounce back strongly in Britain, the US and Australia.”
Android remains the dominant OS in Europe with 72%, while in China, Google’s OS is eating up mobiles there, accounting for 81% of all smartphones. 
Local Chinese manufacturers made up almost half of smartphones, includuing Huawei, Xiaomi, Lenovo and Coolpad.  
Chinese consumers spend up to 70% of their monthly salary on a new mobile, notes Sunnebo. 
 

Windows Phone has also shown signs of growth in emerging markets like Latin America, where Nokia dominated for many years, due to popularity of its features phones. 

“With the smartphone market in developed countries so congested, it is emerging economies that now present manufacturers with the best opportunity for growth”, says Sunnebo. 
“The majority of consumers in Latin America still own a Nokia featurephone and upgrading to an entry level Lumia is a logical next step. Price is the main barrier in developing markets and the budget Lumia 520 opens the door to smartphone ownership for many.”
Westan 728x90px Android Eats Up China, Windows Grows OZ
appliance retailer leaderboard may 728x90 Hitachi updated Android Eats Up China, Windows Grows OZ
Flick of a switch 728x90 1 Android Eats Up China, Windows Grows OZ
Marshall 728x90 1 Android Eats Up China, Windows Grows OZ
Hisense KV BannerAd 728 90 Android Eats Up China, Windows Grows OZ
Px7 S3 728x90 1 Android Eats Up China, Windows Grows OZ
FA 979 HN MDF SG14 14gen 728x90 1 Android Eats Up China, Windows Grows OZ
728x90 Android Eats Up China, Windows Grows OZ
Skullcandy 728x90 1 Android Eats Up China, Windows Grows OZ
HAIER Series 600 FLW HPD Pairs 728x90 1 Android Eats Up China, Windows Grows OZ
ChannelNews AZ100 728x90 Android Eats Up China, Windows Grows OZ
ELX DIG Crosscat Promo 728x90 Mar25 Android Eats Up China, Windows Grows OZ
BEL2535 BPB024 4SQ Banners 728x90 Android Eats Up China, Windows Grows OZ
Uniden Channelnews SoloX July 2024 728x90 1 Android Eats Up China, Windows Grows OZ
GOTHAM 728px x 90px Android Eats Up China, Windows Grows OZ
JBL TourPro3 728x90 Android Eats Up China, Windows Grows OZ
250527 SAV Channel news June25 Leaderboard 728x90 1 Android Eats Up China, Windows Grows OZ
MOTO 36331576 Q3 Ad Banners 728x90 2 Android Eats Up China, Windows Grows OZ
728 x 90 Android Eats Up China, Windows Grows OZ
4Square Media Banner Ads Update at 5 July JSAU05JUL1 MR 728x90 1 Android Eats Up China, Windows Grows OZ
728x90 Android Eats Up China, Windows Grows OZ
4Square Media Banner Ads Update at 5 July JSAU05JUL1 Buddy 728x90 1 Android Eats Up China, Windows Grows OZ
AU X8 Banner 728x90 Android Eats Up China, Windows Grows OZ
BlueAnt 4SQM PumpAirUltra 728x90px Android Eats Up China, Windows Grows OZ
Arlo July Promo Digital 728x90 2 Android Eats Up China, Windows Grows OZ


YOU MAY ALSO LIKE