Android is the top tablet with consumers according to new research from Gartner who overnight revealed that in 2013, Android tablets accounting for 62 percent of all tablet devices sold with Samsung grabbing the largest share of the Android market.
Back in 2012 the iPad was the most popular tablet
52.8 percent share. Apple, however, continued to do best among individual
tablet makers, with a 36 percent share and sales over 70.4 million units — an
increase from a figure just under 61.5 million in 2012.
Leading the Android pack was Samsung, which
rose from about 8.6 million units (a 7.4 percent share) in 2012 to 37.4
million, giving it 19.1 percent of the market. ASUS grew from 6.3 million, 5.4
percent to 11 million/5.6 percent, while Lenovo whose sole tablet is sold exclusively
via JB Hi Fi grew their share from 2.2 million, 1.9 percent to 6.5 million, 3.3
percent. Amazon’s share slipped from 6.6 to 4.8 percent, but its sales
nevertheless increased from 7.7 million to 9.4 million.
The remaining 31 percent of 2013 market
share was taken up by the “Others” category, including nearly 60.7
million in tablet sales. That’s more than double what the category represented
Tying into that may be the influence of
poorer countries. Gartner mentions that “emerging” markets saw tablet
sales grow 145 percent in 2013, versus only 31 percent in developed ones.