Apple & Android Phones Giving Nokia Real Grief Say IDC

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The big “A’s” of the Smartphone market Apple and Android are now giving Nokia real grief after Apple moved into the #2 slot in the Australian market in the last quarter with Android not far behind.

The two big “A’s” of the Smartphone market Apple and Android are now giving Nokia real grief after Apple moved into the #2 slot in the Australian market in the last quarter with Android not far behind.

According to new research from IDC Apple now has 36.5 per cent of the Australian Smartphone market, followed by Nokia’s with 30.5 per cent. It’s also been revealed that Android devices which take up the third slot are growing faster than Apple with a 21 per cent share, up from 7.1 per cent in Q2 and only 2.1 per cent in Q1.

IDC Australia telecommunications analyst Mark Novosel said that the sales numbers for the new Windows Phone 7 devices were not in yet however insiders at Optus and Vodafone have told SmartHouse that WP7 devices are performing “poorly”.
According to Novosel the official results for the Australian market will not be in till February 2011 when Q 4 results are reported.

Australian Smartphone shipments rose 67 per cent year-on-year and more than 60 per cent of new mobiles sold are Smartphone’s.

Novosel said that Apple would enjoy a solid run into next year but could soon be overtaken by Android.

While Nokia continues to hold first place in the overall market with 37.6% market share, the European Company is coming under pressure in The Smartphone market after their key product in this market the N8 was identified as having technical problems shortly after it was launched. 

“Nokia remained at the top of the Smartphone market since 2002, when it unseated Palm to become the highest selling Smartphone vendor in Australia. Nokia’s dominance was seemingly unstoppable, however three years after launching, Apple has done what once seemed impossible,” said Novosel.

He said that the rapidly growing range of available Android Smartphones “pose a real threat to Nokia” “HTC saw a strong increase in shipments in Q3, with market share soaring to 8.9% to take third place in the Smartphone market, up from fifth place in Q2,” added Novosel.

Novosel said Android’s solid growth could be attributed largely to high-end Smartphones such as the Samsung Galaxy S and HTC Desire.

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