SAN FRANCISCO – Another IT company wanting to feature on the catwalks of Paris and Milan is Apple. The iPhone maker has invited unprecedented numbers of top fashion editors and bloggers to tomorrow’s launch of iPhone 6.Analysts say it’s further evidence that Apple is also preparing to take the wraps off a smartwatch.
The iPhone maker is forging closer ties to the fashion world as it ventures into the growing market of wearable technology.
Marc Newson is the latest designer to join Apple’s stable of hip young trend setters.
A smartwatch would also be CEO Tim Cook’s first real new product since taking over from Steve Jobs.