A brand new iPad is set to be released shortly and Apple has already started shooting a commercial for it using well-known British fashion photographer David Sims.Apple was recently caught out shooting in Manhattan’s Pier 59 with David Sims, known best for ads for companies like fashion house Burberry.
According to 9to5Mac insider the props for the commercial were all current model iPads which they said would be edited out and replaced with new models, suggesting the design would be the same size with most of the changes being under the bonnet.
9to5 Mac suggested that the new model will include a new camera along with performance upgrades such as a dual-core ARM Cortex-A9 processor and possibly a newer display screen.
This is not the first time that Apple has used high profile people to work on their commercials; Fight Club director David Fincher was responsible for shooting some of the earlier iPhone ads, while American Beauty’s Sam Mendes shot iPhone 4 ads that were eventually confirmed to be FaceTime spots.
The timing would also be consistent with claims that Apple will launch their new iPad offering in late January which is the same time period that they have launched other Apple products.