Apple is close to delivering a brand new Apple TV set top box with insiders tipping a new device that will have a built in TV tuner new app capability as well as 4K streaming.
It is also expected to be able to run apps, and work with an iPad or iPhone as a remote control.
Apple CEO Tim Cook said at the company’s annual meeting that the Company had sold more than $1 billion of Apple TV set-top boxes in 2013.
The firm is also rumoured to be working with TV companies to allow it to show live TV as well as but films.
Industry executives and Apple observers continue to believe that the company will come up with some sort of wearable device, like a smartwatch, and speculation persists about a long-rumored TV product of some sort to shake up the living room viewing experience.
‘We’re working on some things that are extensions of things you can see and some that you can’t see,’ Cook said at the annual meeting, referring to a 32 percent increase in research and development costs last year.
Responding to a question about innovation, Cook said Apple preferred not to talk about new products under development so as not to tip off the competition.
‘You can see we’re getting ripped off left, right and sideways,’ he said.
Cook took pot shots at Google, saying that most users of its Android mobile operating system are using older versions, presenting a security threat. In contrast, he said, 89 percent of users of devices based on Apple’s iOS operating system have the most recent version of the software.
Shareholders at the annual meeting at Apple’s Cupertino, California, headquarters re-elected all board members.