Now the tech giant is getting personal. Well, in its retail outfits at least.
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They are dumping many of their retail stores’ staples: printers, scanners and hard drives to make way for their personal set up service for Mac’s which kicked off in January.
When a Mac is purchased, staff set up e-mail, iTunes and other functions in-store, a service which has proved hugely popular and is expanding further, forcing the tech giant to chop some of its displays.
The maker also run tutorials from their store helping users to learn more about how to use devices..
Many products will be available on request but won’t be displayed in-house and limited stocks will be kept on the premises.
32 out of 40 games have also been cut from their offering, a section of the business which was said to have been unprofitable for the company, according to The Loop.
However, gaming ain’t dead and gone – they have been migrated over to the Mac App Store for purchase.
Its not clear how well this area will do selling only through online although its game Pixelmator grossed $1m in its first three weeks on sale earlier this year, Steve Jobs’ company said.
This also means the crowds and queues that are synonymous with Apple stores may die down…..for now.