The Tech giant has moved to help Japanese victims opening up donation through its iTunes store.
The link inserted in their iTunes online store allows customers donate anything from $5 to $200.
All proceeds go to the American Red Cross and the company says it will donate 100 percent of the contribution to the disaster.
Apple also promises it won’t share donors’ personal info with the charity.
However, it is not clear if Apple is to donate directly to the earthquake disaster in Japan, which has already killed over 1,700 with up to 10,000 feared missing.
Microsoft’s Bing search service has also got in on the act but had to do a quick back flip following criticism of its initial offer on its Twitter account to donate $1 “for every retweet, @Bing will give $1 to Japan victims, up to $100,000.”
The message was interpreted by many as a cheap marketing ploy, prompting the software giant to retract the message and just offer to donate $100,000.
