Apple Australia has increased revenues by 35% during the past 12 months to a record $4.875 billion. They have also paid out $122M in dividends but are struggling to keep up with the global performance of Apple by only reporting a $95.4 million profit.Apple Australia, who is extremely secretive about the performance of their Australian operation, is not saying which executives or entities received a share of the $122 million in dividends, nor will they break out sales of their products. They are also refusing to say whether the dividends were paid to Apple Australia executives or repatriated back to the USA.
Apple said that a major contributor to growth was the iPad 2 and the launch of a white iPhone.
Last week Apple Inc. reported global revenues for the quarter of $46.33 billion and a record quarterly net profit of $13.06 billion.
This amounted to a 29% profit. Apple Australia has only managed a 19% return.
Apple said that gross margins globally were 44.7 percent and that International sales accounted for 58% of the quarter’s revenues.
In 2010 Apple Australia had revenues of $3.52 billion Vs $4.875 billion for 2011.
A net gain of $59M was made due to the strength of the Australian dollar.
Wages and salaries increased from $52M to $80M during the past financial year.
Midway through 2011 two new directors were added to the Apple Australia board. Among them was Elizabeth Rafael and a US lawyer Gene Levoff.
Elizabeth Rafael is a former marketing manager and board member at Apple, Spain. It is not known what role she has taken up at Apple Australia if any other than a director.
The other directors of Apple Australia are Australians Anthony King CEO and Paul Whittingham Finance Director.
During the year Apple Australia spent $210 million dollars on marketing Vs $148 million in 2010.
During the past 12 months Apple Australia has significantly increased sales of goods via their own store operates which included the opening of several new stores as well as via mass retailers like JB Hi Fi and Big W.
Retailers who sell Apple goods claim that Apple Australia has increased sales of their notebooks and Mac computers “significantly” during 2011 while sales of iPads and Smartphones have been “exceptional”.
A JB Hi Fi store manager said early in January that demand for Apple products had been so “big” that several stores had run out of stock.
One Apple manager said “We could have sold a lot more Apple products over the past year if we had better supply. As soon as some goods came in we sold out of them”.
Globally Apple sold 37.04 million iPhones in the last quarter, representing 128 percent unit growth over the year-ago quarter. Apple sold 15.43 million iPads during the quarter, a 111 percent unit increase over the year-ago quarter. The Company sold 5.2 million Macs during the quarter, a 26 percent unit increase over the year-ago quarter. Apple sold 15.4 million iPods, a 21 percent unit decline from the year-ago quarter.
“We’re thrilled with our outstanding results and record-breaking sales of iPhones, iPads and Macs,” said Tim Cook, Apple’s CEO. “Apple’s momentum is incredibly strong, and we have some amazing new products in the pipeline.”