When Geoff Putt the Windows Lead at Apple Australia walked on stage at the Australian launch of Windows 7 this week, he seemed to have forgotten about the promises he made back in 2007 when he launched Windows Vista.
He forgot to mention, that he promised a brand new music store and movie content for Windows Vista, which everyone is still waiting for 3 years on.
He also seems to have forgotten that he presented research from a “Seattle based” research Company that predicted that 78% of consumers researched would migrate to the new Windows Vista OS. They never did.
This is the same Company that is now forecasting big demand for Windows 7.
But one Company that has not forgotten the “broken promises” of Microsoft is Apple, who today launched a brand new advertising campaign that one analyst said “Really takes the piss out of Microsoft’s promises”.
The maker of the MAC computers that are now raking in billions in sales, took its opening shot at the new software with a new ad in its ongoing “Get a Mac” campaign.
In it the Mac, played by Justin Long, it rains on the PC’s parade, recalling past Microsoft promises to improve its software.
The PC, played by John Hodgman, excitedly asks in the ad: “Did you hear the good news? Windows 7 is out and it’s not going to have any of the problems that my last operating system had. Trust me.” The Mac responds, “I feel like I’ve heard this before, PC.”
Then the ad replays purported flashbacks of prior promises, when PC said Vista would not have any of the problems of Windows XP, which would not have any of the problems of Windows ME, which would not have the problems of Windows 98, and so on. PC sports a different hair style of each time period, and ends by saying, “this time it’s going to be different, trust me.”