Getting around may be harder if you’re an Apple user
In fact, Australia will now be last stop on the list of countries who will be getting the Apple Maps upgrade on iOS 6, after the flop that was its original launch last month, it has emerged.
Turn-by-turn navigation on iOS 6 Maps in Oz now won’t be available until November, with Apple reneging on its promise to have it in play Down Under by October.
This is despite the iPhone and iPad having enormous penetration here.
Apple Maps made some global and major local faux pas including misplacing the Apple Store in Sydney and misguiding users in basic street and amenity searches, after dumping rival Google Maps from iOS in favour of a in-house system.
Some other features on the new Maps app wont be available to Aussie users for now, anyway, including ‘3D Buildings in Navigation and Business Search and Review.
“It’s a complete failure,” said Jeffrey Jorgensen software developer to AP Technology last month.
“It’s slower, its directions are poorer and its location data doesn’t seem to be accurate. All around, it’s not quite there yet.”
The delay to the Aussie rollout could have something to do with the fact the man responsible for Apple’s fledgling mapping service, Scott Forstall, quit the job, in a move announced yesterday.
In another unusual move for Apple, boss Tim Cook publicly apologised for the Maps mess, acknowledging “we fell short on this commitment” and even recommended using rivals Nokia, Google and Microsoft’s mapping services.
Just watch those turns, Australia.