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Keen to grab market share in the fast growing notebook market Apple has announced a new line up of features for the MacBook range of notebooks, including new longer life batteries and new display screens. They have also slashed the cost of the MacBook range.


Keen to grab market share in the fast growing notebook market Apple has announced a new line up of features for the MacBook range of notebooks, including new longer life batteries and new display screens. They have also slashed the cost of the MacBook range.

Announced at the Apple Worldwide Developers Conference, Apple now claim that users can power their laptops for up to 7 hours per charge, and that they will last for up to three times longer than similar replaceable batteries.

Apple has also taken the sealed battery of the MacBook Air and 17″ MacBook Pro and added it to the rest of the unibody machines which are also getting improved LCD screens with a 60 percent increase in colour gamut, increased RAM capacity to 8GB, speed bumped Core 2 Duo processors, and increased hard drive capacity. And all come standard with backlit keyboards.

The 15″ MacBook Pro has had its ExpressCard slot replaced with an SD memory card slot. “An increasing number of customers use digital cameras, and they prefer using the SD card slot instead of USB,” said Apple CEO Phil Schiller. The 13″ unibody MacBook has also been given the MacBook Pro name, also getting an SD card slot as well as a FireWire 800 port to complete its transformation to a “pro” machine.

“Across the line, all of our new MacBook Pro models now include Apple’s innovative built-in battery for up to seven hours of battery life, while staying just as thin and light as before,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “Starting at just A$1,899, the aluminium unibody MacBook Pro is more affordable than ever and sets a new standard for environmentally friendly notebook design.”

The new 13-inch MacBook Pro is a major upgrade at a lower price than the original aluminium MacBook it replaces. All 13-inch MacBook Pro models now include a seven hour built-in battery, an SD card slot, a FireWire 800 port, and illuminated keyboard. They also include the NVIDIA GeForce 9400M integrated graphics processor, the 13-inch MacBook Pro is available in two models: one with a 2.26 GHz Intel Core 2 Duo, 2GB of RAM and a 160GB hard drive priced at RRP A$1,899 inc GST, and another with a 2.53 GHz Intel Core 2 Duo, 4GB of RAM and a 250GB hard drive priced at RRP A$2,399 inc GST.

A 15-inch MacBook Pro features a seven hour built-in battery, an SD card slot, an improved LED-backlit display with 60 percent greater colour gamut and 4GB of RAM across the line at an entry price A$500 less than before.

The new 15-inch MacBook Pro is available in three models: a 2.53 GHz Intel Core 2 Duo system with a 250GB hard drive and NVIDIA GeForce 9400M graphics for a new entry price of RRP A$2,699 inc GST; a 2.66 GHz Intel Core 2 Duo system with a 320GB hard drive, and NVIDIA GeForce 9400M and 9600M GT graphics for A$3,199 inc GST; and a 2.8 GHz Intel Core 2 Duo system with a 500GB hard drive, and NVIDIA GeForce 9400M and 9600M GT graphics for RRP A$3,699 inc GST.

The new 13-inch MacBook Pro, 15-inch MacBook Pro, 17-inch MacBook Pro and MacBook Air are now available through the Apple Store (www.apple.com/au), Apple’s retail stores and Apple Authorised Resellers. Mac OS X Snow Leopard will be shipping in September 2009, and any new Mac system purchased without Snow Leopard from Apple or an Apple Authorised Reseller between 8 June, 2009 and the end of the program on 26 December, 2009, is eligible for the Mac OS X grade package available for a product plus shipping and handling fee of A$14.95 inc GST. Users must request their Up-To-Date upgrade within 90 days of purchase or by 26 December 2009, or whichever comes first. For more information please visit www.apple.com/au/macosx/uptodate.

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