Apple will use their Worldwide Developers Conference in San Francisco next month to launch a brand new cloud based service with four of the world’s biggest music Companies.
Apple will use their Worldwide Developers Conference in San Francisco next month to launch a brand new cloud based service with four of the world’s biggest music Companies.
The Company already has deal with three music Companies with the fourth Universal Music set to sign up this week. The new service which is tipped to be called iCloud will allow Apple to scan to scan a user’s digital music libraries in iTunes and mirror their collections on its own servers.
Software developed by Apple will then analyse the music and if the sound quality of a particular song on a user’s hard drive is not up to speed, Apple will replace it with a higher-quality version.
Users of the service will then be able to stream, whenever they want, their songs and albums directly to PCs, iPhones and iPads.
It is not known what the se3rvice will cost or when it will be launched in Australia.
BusinessWeek said that the music industry will be watching to see whether Steve Jobs & Co. have discovered a way to quell the deep anxieties of the music biz while creating a flexible, easy-to-use service that isn’t too expensive. “With a big enough cheque book, anyone can get a deal with the record labels,” says Michael Robertson, founder of an unlicensed cloud music locker called Mp3tunes, which is embroiled in a lawsuit with EMI. “The question is whether Apple’s cloud music service will be consumer-friendly.” Apple declined to comment.
