Alongside their revamped iPad lineup, Apple also announced today that a slick-looking crimson color variant of the iPhone 7 will make its way to market in support of anti-AIDS charity RED.
“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” said Tim Cook, Apple’s CEO.
“The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands,” he said.
Sales of the new device will go towards supporting the global charity.
Deborah Dugan, (RED)’s CEO, praised Apple’s involvement and contributions of over $130 million enabled by the partnership.
She says “combining the global reach of the world’s most loved smartphone with our efforts to provide access to life-saving ARV medication in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful (PRODUCT)RED iPhone.”
The RED iPhone will be available in both iPhone 7 and iPhone 7 Plus sizes and will hit store shelves from the 25th of March.
In Australia, the RED iPhone 7 be priced at $1229 for the 128GB model and $1379 for the 256GB, while the RED iPhone 7 Plus will be $1419 for the 128GB model and $1569 for the 256GB.