Apple look set to launch iOS TV using hardware from an arch rival.Rumor is rife within the industry that Apple are looking to relaunch its TV offering, first unveiled in 2007, but this time its actual branded Apple sets, as opposed to set top boxes of previous.
The latest project inside Apple is a devious plot to “blow Netflix and all those other guys away” with an internet ready TV kitted out with iTunes, one unnamed former Apple exec told Dailytech.
Last year it launched low cost $99 Apple TV device that gives users access to IPTV content and this is the latest move by Steve Jobs’ operation to give Google TV and other internet streamers a run for its money.
And the Cupertino firm is said to be teaming up with OEM manufacturer in the guise of rival Samsung – the arch enemies who cant seem to help not getting into bed together despite a highly publicised legal dispute, to make this happen.
That aside, Apple are one of Korean maker Samsung’s biggest customers behind Sony, making parts for its products including A4 and A5 processors found in the iPhone and iPad 2, so this rumoured partnership, if true, would certainly make business sense.
Samsung, one of the high kings of the TV industry are certainly no stranger to smart TV’s and could do nicely out of the deal. “You’ll go into an Apple retail store and be able to walk out with a TV. It’s perfect” the source chirped.
However, when this is to launch is yet unknown although the source indicated a timeline between the fall (ie September) and next year was on the cards.
