Message the bridge and 50 of your mates at midnight on 01-01-13. For Free. 
It’s an Australian first: Telstra have announced a free interactive Sydney New Year Eve app allow users send messages to appear on the Sydney Harbour Bridge pylons. 

The app for iOS and Android allows telco users – on any network – to send 50 texts for free at midnight.

And the best bit is you load 50 texts prior to 6pm on New Year’s Eve which Telstra will then send out from 12 am.

So no matter what state you’re in, come 12 am 01 January 2013, be sure in the knowledge your texts to loved ones will be sent (error free), leaving you to party on down at one of the biggest New Year’s events in the globe.

Revellers will also be able to “message the bridge” and see their celebration message up in lights on the Sydney Harbour Bridge pylons.

Pretty damn cool.

The app will automatically sync with your smartphones and the screens will light up with the colours and patterns of the show the biggest lightshow Sydney has ever put on, in four “colour moments” at 10:15pm, 11:00, 11:30 and 11:45.

Telstra will be live streaming Sydney New Year’s Eve celebrations on Telstra’s YouTube channel.

Six cameras will capture all the action from 8pm until after the midnight fireworks. The app was developed in conjunction with the City of Sydney.

It will also provide venue capacity updates and other safety advice for people attending the Sydney new year event.

The app is designed to allow all Australians to connect to each other and the fireworks and light shows in Sydney,” said Telstra’s Chief Marketing Officer, Mark Buckman.

“From Darwin to Darling Harbour, anyone with this app can preload 50 texts that we will send to their family and friends for free as they kick off the New Year.”

“New Year’s Eve is a time for resolutions and celebrations with friends and family. Sharing messages with people we care about is a key component of any New Year?s Eve celebration so we wanted to make these connections easier than ever before – no matter which network you are on,”Buckman said.

Over one billion people watch Sydney New Year’s Eve in Australia and around the world, contributing $156 million to the local economy – not bad for one night only.

 To download the app on iTunes go to: https://goo.gl/vrTfy and on Google Play http://goo.gl/i2kuY