Appliance giant creates new chief marketing role as competition intensifies

Appliance Online has appointed ex-employee James Fleet to the position of Chief Marketing Officer. 

The role is a newly created position as online retail gets ultra competitive. 

In the past year, JB Hi-Fi is just one of a number of new entrants into the appliance market, one of the only major growth sectors in electronics at present. 
AO new Marketing boss has a plethora of online experience and previously worked as Marketing Manager at the company in 2009. 
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His most recent position was at ‘Compare the Market’, where he headed up marketing and technology.
He has also worked with online retailers across various industries, including Tribal DDB in performance marketing, Westpac New Zealand in online strategy and as business development manager for search engine marketer First Rate and TMP Worldwide. 
John Winning, CEO said appointment is a great asset for Appliances Online, which is currently experiencing strong growth. 
“As we operate in a highly competitive industry, it’s essential we stay top-of-mind for Australians and continue to demonstrate our exceptional customer service as a key differentiator. 
“James’ knowledge and experience with marketing technology will prove vital in ensuring that Appliances Online strengthens its national brand awareness and continues to achieve solid growth.”

Fleet said he is pleased to be returning to the business and looks forward to further establishing the brand.

“Appliances Online’s growth has skyrocketed since it launched in 2005 and there’s no doubt that it is an online retail market leader not only for the whitegoods and appliances industry but also for Australia. 
“I’m looking forward to building on the already solid position Appliances Online has in the market and to push the boundaries to engage with customers in thoughtful and innovative ways,” he said.
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