Following a similar announcement from eBay earlier this week, Officeworks has become the latest Australian retailer to debut its new Google Assistant integrated app.
The office and stationery supply retailer will now allow consumers to “Talk to Officeworks”, thereby linking a Google account with their Officeworks account.
Through the new integration, consumers can locate their nearest store, obtain store hours, peruse Officeworks’ database with over 35,000 products, add items to their shopping list and obtain further product information.
From today, Australian consumers can “Talk to Officeworks” via Google Assistant on their smartphones, Google Home/Home Mini or a supported third-party smart speaker.
Some reviewers claim that the new app is “good”, however, hit and miss when querying on individual products.
David Pisker, Officeworks Customer Experience & eCommerce Manager, has affirmed the need for a smart, mobile customer service experience:
“We are excited to provide customers with another way to engage with our brand anywhere, anytime and in any way they want”
“It’s easier than ever to manage different aspects of your home and office ahead of time or from a remote location. Our aim is to educate Australians on how this smart technology can benefit their everyday lives”.