COMMENT: Should global manufacturers offer warranty on their products in Australia regardless of who has sold the product? And why is it that some products, particularly in the Hi Fi and high end home theatre market, are up to three times more expensive in Australia than in markets like the USA?
Personally I believe that manufacturers of equipment, such as Hi Fi, should offer global warranties. Right now a lot of those warranty expenses are forced onto Australian distributors of the products with the local company forced to wear the cost of any warranty claim in
This is despite the fact that a lot of manufacturers in the
Last month we exposed how Amber Technology, distributors of the Optoma and Onkyo range of goods in
Amber management refused to honour a warranty claim on goods that they originally sold to JB Hi Fi, after JB Hi Fi on-sold the goods at a 50 per cent discount to a Sydney-based retailer, Digital Cinema. They deemed these goods were suddenly second hand for the simple reason that JB Hi Fi had sold the products to a retailer who Amber Technology was not selling goods to.
This is wrong, and the ACCC needs to step in and protect consumers from this sort of aggressive action.
At the end of the day it’s the brand on the box that a consumer is buying, and most consumers expect a vendor or manufacturer to stand by a warranty claim if a product fails within the warranty period.
Pioneer Electronics stand by their products regardless of where the goods were purchased.
On the issue of pricing, there are several major issues. Earlier this year at the 2010 CES show in
He replied: “With respect,
“So do we really care about
So when it comes to pricing and distribution one has to realise that
Consumer electronics distributors in
They also have to build a margin in for retailers like JB Hi Fi and Harvey Norman and the specialist channel, as well as a margin for advertising and marketing. For example, Harvey Norman, as a condition of doing business with these small distributors demands that if they are to stock one of their products, they take space in a Harvey Norman catalogue. The price in some cases is $15,000 for a small 1/3 advertisement.
All of these costs have to be passed onto Australian consumers, which is not nice but unfortunately, at this stage it is a way of life for the consumer electronics industry.
Tell me what you think on these issues.
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