The Australian Radio Network (ARN) has launched an App for Smartphones and is also offering the first multi-platform and social media integrated App in Australia.
Capitalising on a trend that’s seeing Smartphones now emerging not only as the new laptop, but also the new radio, ARN has developed customised Apps for the Apple iPhone, Google Android, and Nokia phones, and will soon launch an App for the Apple iPad.
Listeners who download the App will have access to all of ARN’s FM/AM stations across the Mix and Classic Hits streams, and The Edge96.ONE. They will also have access to the range of dedicated Digital Radio stations ARN broadcast including Classic Hits Plus and The Edge Digital.
ARN’s mobile Apps are also the first in Australia to fully integrate with leading social media juggernauts -Twitter and Facebook.
“As mobile internet becomes mainstream, we’re not only ensuring we’re ‘front and centre’ on these devices, but more importantly we’re extending our relationship with our listeners and clients through their virtual lives” said Paul Parker, Group Sales Director of ARN.
The Apps are the launch pad for the ARN’s mobile advertising strategy; today announcing that KIA will be its first integrated advertising partner across all ARN Apps.
Kia Marketing Manager, Steve Watt, said that Kia is focused on supporting new market technology whenever they can. “We saw the ARN Smartphone Apps and immediately realised their potential to deliver us audience in a new and exciting manner,” he said.
The Classic Hits, Mix FM, Edge & Cruise Mobile Apps are now available for download in the Apple iStore for iPhone/iPad, Google Market for Android and Nokia Ovi Store for compatible Nokia Phones.
