As monitors are reaching peak graphics performance, gaming monitor brand ASUS is moving into the design space, directly taking on BenQ with its new line of photography-focused ProArt Professional Monitors.
Self-touted no.1 gaming monitor brand for 2015-2018, ASUS claims their new range ProArt Professional Monitor is “The Essential Tool for Photography”.
A clear reference to BenQ’s phtography-focused line which is dubbed: “The Photographer’s Monitor” that’s “engineered for photographers.”
Ahead of the annual IEM in Sydney, ASUS was pushing its latest updated line of gaming notebooks. On the floor, they also advertised their ProArt line.
Geared towards graphic designers, photographers, and video production, all of which require the same level of clarity and graphics precision that a gaming monitor would provide, which ASUS is known for.
Whereas BenQ breaks up its lines of monitors with models specific for design, photography and post-production, ASUS claims its ProArt offerings produce all the specs each of these factions would require.
Of course, to the discerning and budget-conscious consumer, finding the one monitor to do it all is preferable.
The 32-inch ASUS ProArt PA32UC-K ($3,499 at Scorptec) boasts Ultra HD Premium-certified 4K IPS panel that produces up to 1,000 nits of brightness and delivers 85% Rec. 2020, 99.5% Adobe RGB, 95% DCI-P3 and 100% sRGB colour coverage.
Marketed for professional content creators with ASUS’s ProArt Calibration technology and certified for both Windows and Mac OS.
A comparable member of BenQ SW series, the SW320 ($2,099 Amazon) also features a 4K UHD with HDR display with 99% Adobe RGB 100% sRGB colour coverage
Like they ASUS it promises flexibility, lifelike imagery, enhanced user comfort, and productivity.
For the consumer, it may come down to price or brand preference. But with ASUS being a dominating name in the gaming PC market, they have the potential to dominate the content creators niche also.