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Australians are getting HD ready – with HD product sales representing 42 percent of total consumer electronics spending in Q2 2006, according to the latest report by GfK, commissioned by Sony.

HD products included LCD and plasma TVs, games consoles, set-top boxes / PVRs, camcorders and DVD hardware. In the same period last year, HD product sales only accounted for 27 percent of CE spending. The report found that the value of HD sales had increased over 150 percent over the same period as well.

According to GfK, Australians are spending more on LCD HD displays than plasma HD displays and almost 50 percent of LCD TV sales were of HD-ready units. Approximately 37 percent of plasma units sold were HD-ready. HD TVs made up 84 percent of all HD consumer spend.

Sony, who commissioned the study, presumably in line with their “HD-Ready” company strategy, is encouraged by the results.

“We see the HD Benchmark as an important measure for the industry, tracking how consumers are adopting these products and taking advantage of the benefits brought about by HD,” said Sony’s Carl Rose.

“We are hugely encouraged by the results of the first HD Benchmark. Technology is moving quickly in this category with new and compelling ways of accessing HD content increasing substantially. We expect to see an even greater shift towards HD adoption in the next findings of the HD Benchmark,” he added.


 

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