Aussies are increasingly using music streaming services, with downloads and online CD purchases losing ground, Roy Morgan Research figures show.The latest Roy Morgan
figures reveal that in the 12 months to March 2012, 6.1 percent of the
population had paid to download music, with 2.1 per cent purchasing CDs online
in any given four-week period, and with this having slipped to 1.1 per cent by
March this year.
Meanwhile, streaming has headed the other way, with the proportion of Aussies
streaming music in an average four weeks having grown from 10.3 percent in 2012
to 19.7 percent this year, and streaming radio numbers having grown from 6.1 to
9.6 percent.
“The online space remains as crucial as ever to our music consumption, but
the advent of streaming – whether free (eg, radio station apps) or by
subscription (eg, Apple Music) – has impacted sales of downloads and CDs,”
said Norman Morris, the Roy Morgan group’s industry communications director.
“However, music downloads in particular still have some devoted
buyers.” – Channel News
