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Australians are increasingly embracing the digital economy, with big increases in the volume of data downloaded and time spent online, research from the Australian Communications and Media Authority shows.

Australians are increasingly embracing the digital economy, with big increases in the volume of data downloaded and time spent online, research from the Australian Communications and Media Authority shows.

At June 2010, some 77 per cent of the population aged 14 and over were connected to the Internet at home and 66 percent had a broadband connection. Nearly 2.4 million people accessed the Internet via a handheld mobile. 

The frequency of Internet use in Australia has steadily increased to the point where 28 percent of people are estimated to be “heavy” users (online more than 15 hours a week). 

A further 27 per cent are considered “medium” users (7-15 hours a week) and 23 per cent “light” users (up to 7 hours a week). Only 14 per cent were deemed heavy users in June 2005. 

Meanwhile, thanks to increased Internet speeds, the volume of information and content accessed by Australians via the Net is growing. ACMA says some 155,503 terabytes of data were downloaded during the June quarter of 2010, compared to 99,249 terabytes in the June quarter of 2009, an increase of almost 57 per cent. 
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