It may be hard to believe, but some 13 million Australians spend more than 18 hours a day online, according to a survey by ExactTarget.
And one in every five minutes, or a total of 3.6 hours a day, is spent on social media, it claims. (ExactTarget’s calculator needs a new battery, we reckon. One fifth of 24 hours is in fact 4.8 hours, not 3.6)
The figures are published in ExactTarget’s Digital Down Under Report, the first of two which aim to investigate daily online behaviour in Australia. Some findings in the first report:
Around 13.4 million Australians are online an average of 18.8 hours a day;
 |
South Australians are the most hopeless Internet tragics, with the croweaters spending an average 19.9 hours a day online, followed by West Australians and Queenslanders (19.7 hours each).
Australian consumers like Facebook – a lot. Some 9.8 million unique visitors – or 42 percent of the population – visit Facebook each month. But there are only 1.1 million unique visitors to Twitter, or about 4.8 percent of the population.
