Back Up Your Memories on Film, Sony Says

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The latest research commissioned by Sony Australia has found that Aussies are losing their memories, with 84 percent wishing they had captured those special moments on video camera.

According to the study by Newspoll, 11 percent of married couples interviewed struggle to remember their wedding, with 74 percent wishing they could have captured in on video camera.

Overall, 84 percent agreed it is important to capture and re-live their special moments, with 80 percent of those wishing to relive their favourite holiday, 76 percent wished to watch their child’s first step and 28 percent actually wished to see their first kiss.


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Interestingly, men were found to be more likely than women to want to capture the first time they met the love of their lives on video camera (50% men vs 44% women).

“Playing video recordings of life’s ‘moments’ could be a useful way of adding value to memories you already possess,” explained Associate Professor Greg Savage, a neuropsychologist at the Macquarie Centre for Cognitive Science at Macquarie University, NSW.

“Normal memory is not ‘photographic’, and what usually persists over time is a fuzzy sense of the moment. Memories of life experiences are like mosaics of all the little pieces of detail that you remember, blended with other people’s versions of events, and they change in subtle ways with each time you revisit the past.”

When asked which features would be important when choosing a video camera to capture personal memories, almost all Australians agree superior picture quality (95%) and images that have natural and realistic colours (95%) are important aspects, followed closely by: clear and static-free sound (94%), being able to share this footage easily with family and friends was 92% and being able to capture high quality still images (90%).

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