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Sunbeam is set to give away 6-month subscriptions of MasterChef Magazine to consumers who purchase one of the 16 products used by the contestants in the TV series.

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In order to claim the 6-month subscription, one simply needs to purchase an eligible Sunbeam product between 28th June and 31st July 2010 and collect the in-store promotional flyer with unique code at the register.

“They then visit www.masterchef.com.au/sunbeam and follow the prompts to the Sunbeam MasterChef promotion page to complete their delivery and purchase details,” added the company.

Nicole Cowley, Product Marketing Manager, said, “MasterChef Magazine is shaping up to be one of Australia’s best-selling publications with 180,000 copies sold in just its first month. When we consider how in-demand this magazine is, this promotion adds incredible value for consumers purchasing Sunbeam and strengthens our successful partnership with the MasterChef show. We are offering consumers the tools and recipes to become MasterChefs themselves.”

Sunbeam will also support retailers through the duration of this promotion, with various POS material including swing tags, stickers, tent cards and promotional flyers.

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