Apple owned brand Beats by Dre has partnered with famous media personality Kim Kardashian for the launch of a new range of Beats Fit Pro earbuds that come in a range of skin tone based colours.
Available in Moon, Dune and Earth, the new range has been designed to promote inclusivity and allow users to have earbuds that better blend in with their natural skin tone.
Kardashian adds that the tones work well at complimenting wardrobe choices.
“Traditionally, most consumer electronics are in the default colours of black and white, but I wanted to incorporate universal neutrals that are core, as headphones truly are wearable tech accessories,” she said in an interview with Vogue.
“This collection is really for people who appreciate a head-to-toe monochromatic or minimalist look.”
Outside their appearance, the Beats Fit Pro are the same as the currently available range, sporting ANC, quality fit, IOS and Android support and more.
The new Beats Fit Pro colour options will be available from August 16th on the Apple website for $299.95.