The CEO of BenQ is confident of success following the aquisition of the Siemens mobile phone brand. He blames poor management decisions for past failures.
buy Siemens loss making Mobile Phone division which is #2 in Europe.
Asia. BenQ is a relative newcomer to the handset market, Siemens are number two in Europe and number three Latin America and we can build on this. Siemens is also doing very well in Asia, and this is one area where BenQ can add value”.Germany are relatively high, but we have no plans to shut down Siemens’ handset plant at Kamp-Lintfort, Germany. We have talked to the German workers, but not negotiated with their union as some reports have claimed. We are not yet their boss. We have gained their understanding that we will continue to run the plant according to the terms of the acquisition contract” he addedSaid Lee Some handset vendors have come knocking our door offering us all of their OEM orders if we agreed to give up our branded business”. Contract manufacturing does not have a future. Any normal enterprise should hit the road to a branded business”.Russia and Germany, and their share in the China market is edging close to that of Samsung Electronics. BenQ’s 32-inch LCD TV is the segment leader in Taiwan, while its DVD-RWs are number one in both Taiwan and China.