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BenQ have launched the first 27-inch IPS monitor to market in Australia with a 2K Quad HD resolution of 2560 x 1440 for $499

Promising a “solid all-rounder”, BenQ says its 27-inch GW2765HT monitor is a “new multi-media marvel that will make gamers, photographers and media enthusiasts smile with some very impressive features”. 
In addition to the 2K Quad HD 2560 x 1440 resolution, BenQ says it has packed in its advanced ISP technology, 100% RGB screen technology, 4ms response time, an HDMI multi-media interface and BenQ’s eye-care inclusions of LBL (low blue light) technology and Flicker-free to optimal viewing comfort”.
 
Martin Moelle, BenQ’s Australian MD said: “The GW2765HT is the perfect everyday monitor meeting multiple needs for work and play applications.  The colour reproduction is life-like and the image quality quite astounding – the finest details are accurately displayed adding great depth and enjoyment to gaming applications or movie viewing.  
“As far as we know we are the only manufacturer offering a 1440p IPS panel in big-screen 27″ for under $500, and for this reason but not this reason alone, we have great confidence in this product being one of our most highly sought after models in 2014.” 
 
As with most of BenQ’s monitors, the GW2765HT features with LBL (low blue light) technology which allows the user to adjust the screen’s blue light emissions in accordance to the task at hand. 
BenQ says it is doing this to “take a stance of health” by incorporating ‘eye-care’ into its monitors and interactive flat panels “to protect and benefit the end user’s vision”. 
This is because blue light has been shown to cause retinal injury and lead to the early onset of visual diseases such as macular degeneration when eyes are exposed to it for long periods, and given that we all spend too much time staring at computer screens and smart devices, it’s good to see BenQ adopting measures to reduce blue light exposure so we can all enjoy a healthier time in front of the main screen most of us stare at when working from a computer. 
 
The FW2765HT has four preset LBL modes that are easily accessed via the panel’s OSD hot key, reducing blue light emissions by up to 70% – Multimedia 30% reduction, Web-surfing 50% reduction, Office 60% reduction and Reading 70% reduction.  
In addition to this, for added eye comfort and to reduce fatigue and eye strain, BenQ have installed Flicker-free technology into the GW2765HT which is a different way of backlighting the monitor to provide for a continuous light stream eliminating the flickering conventional monitors produce.
 
Ergonomics have not been forgotten either, with the GW2765HT’s ability to be customised to an individual’s specific height and work station requirements. The ‘Height Adjustment Stand’ allows the monitor to tilt, pivot, stroke and swivel as well as be positioned to the optimal height to suit the end user.
 
Mr Moelle concluded by stating: “The GW2765HT is a jack of all trades computer monitor which will have you viewing content via your PC, rather than on television as the picture quality is second to none. The product’s high ppi provides for a precise, crisp and clearly exceptional viewing experience.”
 
Priced at $499, BenQ’s GW2765HT is available in retail stores now. 
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