BenQ is looking to expand their Australian operation with the introduction of new projectors and a move to solution based selling across the Pro AV and education markets. They have also introduced new Full HD Camcorders and a new generation of thin, backlight LED monitors and are seriously considering a move into the tablet market.
The Taiwanese Company has also eliminated their warehousing operation; instead they are working closely with local distributors Synex and Blue Chip in an effort to reduce in Country costs. They are also in talks with Multimedia Technology to become a distributor.
According to BenQ Country Manager Chee Chung BenQ sees a lot of opportunities in the Australian market. “We have the products, what we have to get right is our sales and marketing strategy. We have an excellent range of monitors including short throw models and right now we are looking for solution providers working inside specific channels to work with us. In several markets we have been #1 with our projectors which are equal to any made by our competitors” Chee said.
Among the new consumer electronics goods BenQ is introducing is a new range of Camcorders. A long time OEM manufacturer of Camcorders for brands like Sony and JVC BenQ has decided to enter the market with their own brand which includes the feature rich S21 camcorder.
This devices records videos in Full HD at 1080p, shoots photos at 16-megapixels has night vision, as well as a duel SD card slot which allows two 32MB cards to be inserted into the device side by side.
The camcorder also has dual power source – AA batteries and lithium-ion – autofocus with bur-free, and will retail for sub $250.
According to Chee the Company is talking to several retail channels about their camcorders which are selling over 20,000 a month in markets like Indonesia. She sees core partners for the new range as being mass retailers like BigW or Dick Smith.
Among the new camcorder models set to be bought to market by BenQ is a 3D model which will most likely be launched mid 2011 said Company officials.
Also on BenQ’s agenda is the possibility of an Android based tablet launch. “We have been in this space before in a way with our MID devices. These were portable and during the development process for these devices we launched an application development team. They are still in place so it will be easy for us to continue application development” Chee said.
A traditional player in the Australian monitor market BenQ has also launched a new range of LED monitors (See separate story here). Among the markets targeted by BenQ is the 3D pro gaming market. The new range offers significant power saving and includes unique capabilities such as a “walk away” power feature that powers the monitor down if a user moves away from the screen.