A new 42 inch LED HD TV, new backlight LED notebooks, LED projectors that doesn’t need a lamp replacement and a new generation of PC products for baby boomers is just some of the arsenal of new products that Taiwanese Company BenQ is set to use to re-establish their position in the consumer electronics and home marketplace.
A new 42″ LED HD TV, new backlight LED notebooks, LED projectors that doesn’t need a lamp replacement and a new generation of PC products for baby boomers is just some of the arsenal of new products that Taiwanese Company BenQ is set to use to re-establish their position in the consumer electronics and home marketplace.
In Australia, new BenQ Country Manager Chee Fui Chung, who has spent the last 14 years working in senior roles for BenQ and Acer, the former owners of the BenQ brand is confident that BenQ’s past problems are behind them and that a total focus on new display technology such as full LED, new communication and chipset technology will help them deliver a competitive range of products for the home.
In Australia BenQ is back in major retailers with Harvey Norman set to range their new nScreen PC.
“We are now delivering new PC products for baby boomers and the youth market. Our new nScreen for example is specifically designed for an older generation. It integrates a computer inside a high definition HD LCD widescreen and is the world’s first network screen with AMD e-Phoenix platform while the i221 will launch as the world’s first VoIP network screen with AMD e-Phoenix platform. It is simple features such as an audio button on the front of the screen that sets this PC apart from others in the market.”
“Research shows that there is a massive global market for products specifically designed for baby boomers and seniors. The devices have to be easy to use with features that are easily accessible”.
Having worked as Country Manager in several Countries including Singapore, Malaysia and Indonesia, Chung replaces Phil Newton who recently left BenQ to take up a senior role re- establishing Samsung’s IT division.“The problems BenQ had are behind us and we are totally committed to delivering a new generation of products. We will be particularly strong in the display market because of our relationship with AU Optics. This will really help us as are currently working on delivering new full LED display technology such as a 42″ HD LED TV. This will be delivered in the second half of 2009”.
When asked about pricing she said that “The LED panel which is a full HD LED panel and not a backlight will cost around US$1,500 then there is around 20% for the TV components. We also have to add marketing and dealer and retailer margins costs so in reality we are looking at a retail price of around $2,900 to $3,500”.
“We believe that 42″ is an optimum size both from a production prospective and based on research of what consumers are buying. This will be in the market in the second half of this year.” Said Chung.
The BenQ Group companies include BenQ Corporation and AU Optronics Corporation which is one of the world’s largest manufacturers of large-size TFT-LCD panels.
“We believe that the market for BenQ is what consumers want in their home. We will soon have new devices running Google Android and we believe that a new generation of chipsets from the likes of Qualcomm and Intel will allow us to deliver new communication and display products. Key will be excellent display quality and easy communication along with easy to use onboard software whether it is in a mobile device or a display screen linked to the Internet” she added.
