Big Business Moves To Dump Blackberry Smartphones

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Large Corporations who have traditionally supported the Blackberry platform are looking to dump the problem plagued smartphone in favour of Apple iPhones and Android devices after their latest outage.Right around the world Blackberry users are angry after the Canadian Company was unable to deliver a service for three days after yet another outage. Already struggling in the market analysts are now tippingt that the latest “disaster” will be the end for the Company whose three-day blackout interrupted email and Internet services for tens of millions of frustrated users while inflicting more damage on an already tarnished brand.

The frustration is showing, Kate Jacobson, a University student summed it up when she said  “I’ve been a pretty big BlackBerry advocate, but I’m done playing these games with you, BlackBerry. When I woke up in the morning and had zero emails, I was like, ‘That’s impossible,'” Jacobson said. She had already endured problems with her BlackBerry Curve turning off at the wrong moments. It didn’t play videos well, either.

After using a BlackBerry for three years, she said the outage was the “last straw.” When service was restored she went and purchased a  new iPhone 4S.

The company’s new BlackBerry Playbook tablet is already a “dud” according to analysts with both mass consumers and now business users dumping the brand  across several continents including Australia.

The Royal Bank of Scotland (RBS) is the latest major financial institution to trial the use of iPhones and iPads among senior staff, according to the UK Observer in what they say is another sign that the BlackBerry’s status as the city’s mobile gadget of choice is under serious threat.

Smarthouse has been told that two of Australia’s leading banks are now giving staff the option of purchasing an iPhone over a Blackberry.

Similar Apple trials are being run by US banks Citigroup and Bank of America.

 

In the April-to-June period of 2010, 19 percent of the smartphones sold in the world were BlackBerrys, while a nearly equal number, 18 percent, were from a variety of brands that use Google’s Android software, according to research firm Gartner

In the same three-month period this year, 12 percent of smartphones were BlackBerrys, while Android phones zoomed to 43 percent, outselling BlackBerrys more than three to one.

BlackBerry phones have not kept pace with the iPhone and its imitators, said Shaw Wu, an analyst at Sterne Agee.

A recently launched update of the flagship “Bold” model with the signature BlackBerry keyboard is selling well, he said, but an all-touchscreen model isn’t. It just doesn’t match up to the iPhone and Android phones.

“If someone really wanted a full touchscreen experience, why would they buy that? You have much better alternatives out there,” Wu said.

RIM launched a tablet computer, the PlayBook, this year. But like other iPad wannabes, it’s been a dud.

 Matthew Robison at Wunderlich Securities said “The brand damage is already done,” He said RIM’s inability to keep up with the times means BlackBerrys could soon be quaint reminders of that early flush of excitement about reading email on the go.”

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