Big Demand For Nintendo 3D DS Despite $100 Sticker Shock

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Retailers in Australia claim that demand for the new Nintendo 3DS hand held unit is high, despite the steep price tag which will see units being sold for $100 more than what the same unit is being sold for in the USA.In Australia the device has been priced by Nintendo at $349 Vs $250 by the same company in the USA.

The Australian dollar to the US dollar is currently $1.285

A JB Hi Fi executive said: “We have had a lot of enquiries for the 3D Nintendo and we anticipate that it will be a brisk seller. Stock may be an issue down the track”.

An EB Games Store Manager said: “We have a lot of back orders despite the price”.

Observers claim that the new Nintendo device will appeal to people outside of gaming “particularly women”.

Murray Pannell, Ubisoft’s marketing manager, believes that the Nintendo 3DS launch will appeal to a variety of audiences.

He said “Instinctively, it’s easy to assume that the hard core gamer will be the early adopter to new hardware, and inevitably this will be the case to some extent”.

“But when you consider that millions of consumers have already bought into the DS console family, it’s not difficult to believe that the broader audiences will come quickly to the new 3DS. As such, our PR and marketing approach will reflect the fact that we need to cater for all audiences – both core and mainstream.”

Ubisoft is launching four launch titles for the system this year including, Asphalt 3D, Ghost Recon: Shadow Wars, Combat of Giants: Dinosaurs 3D and Rayman 3D. 

“There is always an expectation that first party will spend large, but in the case of 3DS I genuinely believe that Nintendo will be focusing on ensuring that the overall 3DS platform is a success,” he said.  “So assuming that does happen, then it makes the job of attaching more of our games to the install base so much easier.”

According to Nintendo, the device will launch with 18 games. Another 12 titles will hit store shelves in the next couple months.

The platform launched in Japan last month and promptly sold out in its first weekend of availability.

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