Telstra has reported that close to 4 million users have visited its network of Bigpond website last month, making it the third most visited site in Australia.
According to the latest Nielsen Online ratings survey, BigPond has attracted an audience of 3.818 million unique visitors during April, which now ranks it the third most visited Australian internet portal.
Telstra Media Group Managing Director, Justin Milne, said “People see BigPond as a trusted brand and we have been adding content to satisfy audience demand. From our humble content beginnings with music, movies, sport and games, we have gradually added news, health, travel, Trading Post and we are learning a lot from our acquisitions of the leading car site and the number one real estate site in China.”
Telstra Media Head of Commercial Affairs Chris Taylor said the increase in audience made the BigPond network of sites even more attractive to potential online and mobile advertisers.
“In the current economic climate, advertisers are more than ever looking for greater effectiveness from their advertising spend. Our diverse range of content and advertising options which now include display, mobile, video and search are delivering high levels of engagement for advertisers as well as year on year revenue growth,” Mr Taylor said.
“While we remain focused on delivering improved content for our audiences, our combined online and mobile approach seems to be working for BigPond as we aim to be Australia’s leading digital publisher,” he concluded.