X

Online retailer Dell is chasing mass market retailers in Australia as well as telecommunication Companies in an effort to survive. The Company that stared off online, building PC’s to order has been hit by the recent economic downturn and a move by consumers, to buy their PC’s in retail stores as opposed to online.

18 months ago Dell moved to selling their products through retailer Officeworks and Dick Smith as sales online slowed, now they are attempting to lure JB Hi Fi and Harvey Norman to sell their products.
Yesterday senior executives of Dell met with JB Hi however no decision has been made to sell Dell branded products according to JB Hi Fi CEO Richard Uechtritz.
“We have met with Dell and they are trying to get us to stock their product. What they are saying is that get big traffic to their web site but only a small percentage, are buying a Dell product today. People are visiting the Dell site to research a product but not necessarily buying a product there. They are instead going out to a retailer to” said Richard Uechtritz..
“We will not be stocking Dell at this stage” he added.
It has also been revealed that up to 70% of people who do press the Dell cart to buy a PC,  bail on the purchase prior to concluding the transaction.
Research also shows that a consumer today is not prepared to wait for a Dell shipment when they can walk into a local store to buy a PC, notebook or netbook.
A senior executive of another major retailer who Dell is chasing to stock their product said “The Dell model is broken, while they might get the corporate deals because of price,  consumers today want to buy instantly they also wanted branded notebooks such as HP, Toshiba, Acer or ASUS. There is so much choice in the notebook and netbook market that Dell will find it difficult to survive in this market without major retailers behind them”.
  Recently Dell reported a 48% decline in profits with the Company desperately slashing costs around the world. They said that they are hoping to take $4 billion of costs out of its budget by 2011, up from the previous goal of $3 billion announced last year. 
Though Dell managed to ship 18 percent more consumer PCs for the quarter, because consumers are gravitating toward cheaper notebooks and Netbooks, revenue dropped 17 percent. 
Px7 S3 728x90 1 Big OZ Retailer Rejects Dell
MaxRanger4K Leaderboard 728x90 Big OZ Retailer Rejects Dell
728x90 Big OZ Retailer Rejects Dell
Hisense KV BannerAd 728 90 Big OZ Retailer Rejects Dell
Uniden Channelnews SoloX July 2024 728x90 1 Big OZ Retailer Rejects Dell
JBL TourPro3 728x90 Big OZ Retailer Rejects Dell
AU X8 Banner 728x90 Big OZ Retailer Rejects Dell
728x90 Big OZ Retailer Rejects Dell
FA 979 HN MDF SG14 14gen 728x90 1 Big OZ Retailer Rejects Dell
728x90 Big OZ Retailer Rejects Dell
728 x 90 Big OZ Retailer Rejects Dell
Marshall 728x90 1 Big OZ Retailer Rejects Dell
728X90 1 Big OZ Retailer Rejects Dell
ELX DIG Crosscat Promo 728x90 Mar25 Big OZ Retailer Rejects Dell
241211 SAV Ruark CNewsJan Leader Big OZ Retailer Rejects Dell
Skullcandy 728x90 1 Big OZ Retailer Rejects Dell
hitachi banner 728x90 Big OZ Retailer Rejects Dell
HAIER Series 600 FLW HPD Pairs 728x90 1 Big OZ Retailer Rejects Dell
BlueAnt 4SQM PumpAirUltra 728x90px Big OZ Retailer Rejects Dell
Flick of a switch 728x90 1 Big OZ Retailer Rejects Dell
GOTHAM 728px x 90px Big OZ Retailer Rejects Dell
Arlo EOFY25 728x90 Big OZ Retailer Rejects Dell
ChannelNews AZ100 728x90 Big OZ Retailer Rejects Dell
Westan 728x90px Big OZ Retailer Rejects Dell
BEL2535 BPB024 4SQ Banners 728x90 Big OZ Retailer Rejects Dell


YOU MAY ALSO LIKE