UPDATED: Samsung Electronics has announced a major shake up with two senior executives exiting the Company this month. Among them are Kurt Jovias the former Marketing Director and long time employee Mark Beard the former GM of sales.

Jovias has left to take up a role at Samsung in the US.

As part of the shake up the  former Director of Sales – Michael Richardson has been promoted to Director – Retail Sales and Marketing, spearheading a team that comprises National Account Managers, State Retail Sales Managers and Supply Chain Management. 

Mark Beard, a long time employee of Samsung and former GM of Retail Sales has been made redundant.

ChannelNews has been told that additional announcements concerning new appointments will be made next week by Samsung Australia.

On the marketing side, Mark Leathan, Head of Marketing for CE will report directly into Michael Richardson. Emmauele Silanesu has been promoted to National Product and Marketing Manager – IT. Formerly Business Unit Manager for Notebooks.

Samsung Australia has achieved ongoing growth in sales and market share over the past two years, reinforcing its position as a leading consumer electronics brand. With continuing strong YTD results, Samsung has today announced it is working to further capitalise on the momentum it has created by aligning its sales and marketing teams across the consumer electronics divisions in Australia.

“Samsung is delivering innovation and technology that is resonating with customers and retailers alike. This is evident through our strong local market share and growth. This is the right time to make proactive and positive changes that reflect where Samsung is as a business in Australia,” said Mr K.Y Choi, Managing Director, Samsung Electronics Australia.


“We believe the new team structure will help speed up decision making with key customers, as well as give greater autonomy and accountability to National Account Managers and State Managers. We recognise the significant contribution and commitment that Mark Beard has provided to Samsung Australia over the last decade and wish him all the best for the future.”

More to follow

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