The biggest selling video game ever, Call of Duty: Black Ops is set to go on sale in several markets around the world tonight in what is tipped to be a billion dollar product launch.
In the UK thousands have started to queue at retail stores in an effort to get their hands on a copy of the new game, its predecessor, Call of Duty: Modern Warfare 2, generated more than $1 billion in sales.
The BBC said that this puts the game in an elite club of billion-dollar entertainment giants such as James Cameron’s Titanic and Michael Jackson’s Thriller.
Call of Duty: Black Ops is the seventh game in the series and the third to be developed by US based developer Treyarch.
Part of the game is set during the Vietnam War “We’re looking up to 18 million units sold worldwide, putting it in the same league as Modern Warfare 2,” said executives from the company.
“This edition also has a [Nintendo] Wii version and while the average Wii owner probably won’t be that interested, it does mean that the potential market is a bit bigger than before,” he added.