Three weeks after Microsoft rolled out their new search engine in an attempt to take on Google research shows that consumers have given it the thumbs down.
In a recent survey conducted by SmartHouse we found that consumers liked the “simplicity” of the search engines design but admitted that it lacked depth when it came to searching for information.
Common comments were that Bing delivered “cleaner information however 90% of those surveyed said that they still prefer Google over Bing.
In the USA a similar research study has found that consumers prefer the design of Microsoft Bing over Google, but not enough to change their Web-searching habits according to a Catalyst research study.
In other Australian comments, consumers said that it appeared that Bing was favouring Ninemsn linked organisations over other media organisations and service suppliers.
The US study also reported that eye-tracking tests showed that Bing attracted 150 percent more viewing time to advertisements than Google, according to the study. And they also showed that people were more likely to scroll down to view additional search results on Google than they were on Bing.
In both the USA and Australia consumers said that after “giving Bing a try” they were unlikely to switch search engines.
