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Microsoft has unveiled a new design for its Bing Internet search engine in a bid to make more inroads into listing related functions and content from a user’s friends, without encroaching on regular query results.

The new design, being introduced in the US over the next few days, divides the Web page into three. On the left, the major pane displays basic search results.

The centre column lists tasks associated with the query – for instance, looking for restaurants will bring up maps and reservations pages.

The final column shows related content from friends.

The update is the biggest change since the release of Bing three years ago. Microsoft accounted for 15.3 percent of US searches in March, according to ComScore, compared with 66.4 percent for market leader Google.

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