BlackBerry: Forget Riots As Unleashes BBM Music Community

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Make music not war as BlackBerry unleash social music for BBM.

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The message is in the music with BBM’s new cloud music locker.


RIM have nabbed some leading labels to build its new service which offers “millions” of tunes from the likes of Universal Music, Sony, Warner and EMI. 

BlackBerry Messenger Music cloud-based service enables ‘social music discovery’ by allowing BBM’ers to build a community-based library shared amongst their BBM friends. 

BBM, BlackBerry’s instant free social messaging service, recently came under scrutiny after it was alleged rioters in the UK used the service to communicate with one another. 

But now it appear the service is looking to put the scandal behind it with the music service for $4.99 a month. 

Up to 50 tracks can be put on BBM music profile and users can refresh by swapping 25 songs each month.

And the size of the music library will to grow as new friends join the BBM community, so the more the merrier, as with each friend added, users can also listen to their friends tracks, create multiple playlists and shuffle. 

BBM’ers can also comment on friends’ songs and playlists and tunes can be saved to smartphones for offline listening, allowing access songs without wireless coverage. 

Within the BBM Music app, a visual timeline shows the recent updates which songs were added or removed, new playlists kind of like Facebook notifications. 

“Enjoy a truly social community-based music experience – the more friends who join your community, the more songs you can listen to,” says BlackBerry maker, Resarch In Motion. 

“More than 45 million customers already love the social communication benefits delivered through BBM and we are thrilled to be extending the experience into a uniquely social and interactive music service,” said Mike Lazaridis, RIM Co-CEO . 

“We have partnered with leading music companies to provide a ‘full track’ music sharing and discovery experience that will provide users with quality music on demand and allow them to connect with friends on a whole new level.”

 

“A major component of online music continues to be about community, and the ability to discover new artists and music through word of mouth,” stated Rob Wells, Universal Music, President of Digital Business. 


BBM Music service is expected to be available to Aussies later this year for a monthly subscription of US$4.99 (AU$4.76), BlackBerry said today.

It is kicking off today in Canada, the United States and the UK. 
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