German giant makes its formal entry into OZ

Blaupunkt’s LED TV line up includes a 24″ HD TV with DVD, 29″ HD and larger 39″ Full HD TV.

Pricing was confirmed today by Blaupunkt spokesperson who told SmartHouse the 24″ Full HD TV will have a pricetag of $399, as will the 29″ HD TV model, while the 39″ will cost $599.

The formal launch into the Aussie market was announced via Twitter today, but the products won’t actually be on sale mid November, despite being previously been flagged for October.

The new LED sets and are aiming to be the TV of choice for the second or third room, and compete against mid-tier brands as opposed to big names like LG and Samsung.

The TVs are to be sold exclusively through Harvey Norman.

The German make is also unleashing audio products including DAB+ Radio starting at $169, Oslo iDOCK (RRP $199) and OSLOAIR Airplay sound system suitable for listening to tunes from multiple units around the house, selling for $299, available at JB Hi-Fi and Bing Lee.

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The snazzy products from the German giant were designed in London specifically for the Aussie market.

Bush Australia, distribute of the make Down Under also played an instrumental role in product development of the audio devices.