Positioned as a “youth-focused” telco brand, Boost Mobile has today rolled out new data and call inclusions for its core mobile plans, as it further capitalises on growing Gen Y & millennial demand for ‘big data’ packages.
The news comes as competition within the budget mobile phone telco industry continues to heat up, comprised of players such as Amaysim, ALDI Mobile and Kogan Mobile.
Boost Mobile General Manager, Jason Haynes, affirms data inclusions are a key consideration for Australian youths when choosing their preferred network provider:
“It’s obvious that mobile data continues to grow in importance for youth when considering a mobile network. In response, Boost Mobile’s new offers are highly competitive plans that include more data, importantly on every recharge, all on Australia’s best mobile network* which ensures the Boost Customer also gets great coverage and speed. We need to tick all the boxes and these new offers do just that”.
Boost’s Anytime Plus pre-paid mobile plans will now offer increased data on recharges over $20. For example, its $50 Anytime Plus recharge will not include an 8GB of data, notching a total of 20GB.
For recharges over $30, consumers will now get an extra 100 minutes of calls from Australia to standard international numbers in 50 eligible destinations.
For Boost baseline plan users, the $15-add on has also been ‘boosted’ to include 100 extra minutes of calls, and 100 texts from Australia to 40 standard international numbers.
To celebrate its new plan inclusions, Boost Mobile has kicked off a new brand campaign, urging “data hungry consumers” to “get more than a mouthful with EVERY recharge”.
Boost Mobile will further promote its new campaign using its chosen ambassador and influencer base, which Haynes states is important to the brand for engaging with its target audience.
The telco’s fleet of brand ambassadors includes:
World BMX and mountain biking champion Caroline Buchanan, Life Without Andy’s Mitch Tomlinson and Christopher Kevin (24 Karat Kev), lifestyle influencer Chloe Chapman, pro-surfer Ethan Ewing and mutli MX Champion Chad Reed.
Full inclusions and service specifications about Boost Mobile’s new Anytime Plus Plans is available on the company’s website here.
Consumers can purchase Boost’s new plans either online or at over 12,000 Australian retail outlets including; JB Hi-Fi, Kmart, Big W and Target.