Borders are set to take on global book retailer, Amazon, claiming they will not only match the US company’s prices but give an additional 10% discount if a cheaper price is found online.
“We are making over two million titles available in our e-book catalogue. We are giving away 100 free books with our new reader and when it comes to price we will be competitive if not cheaper than Amazon.” Fenlon said.
Borders also announced that their e-book content will be available for the iPad and iPhone, and in the future, BlackBerry- and Android-based devices.
One drawback of the Kobo e-reader is that it does not have Wi-Fi or online browsing capability, so it has to be connested to a PC for the user to access content.
Fenlon said that the new Borders e-book platform offered unrivalled functionality to consumers. “Borders e-book’s unique technology lets the customer choose how and on what device they want to read,” he said. “We are all about making e-books available, no matter how customers want to read them,” he said.
“If you use multiple devices to e-read, our e-book platform will let you read the same book seamlessly across all of them. Left your iPad or eReader at home? Soon our unique technology will allow you to bookmark your place and take you to that same page on any compatible device you have enabled for Borders’ e-books.
“Australians are early adopters of new technology and moreover they are avid readers and we believe there is a very strong appetite for e-books in this country.
“I’m particularly pleased that we have been able to make local content available by working with Australian publishers and authors to enhance the already extensive Kobo range. We recognise the importance of bringing Australian stories to Australian readers,” he said.
“What we have created today is an e-book store for Australians.
“New titles will constantly be added to the existing two million available ensuring we always have a comprehensive content offering.”
The Kobo eReader connects to the Borders desktop application, giving readers access to over two million e-books.
“With its use of eInk, lightweight frame, one button navigation and storage capacity, the Kobo e-reader is the perfect choice for those looking for a device purely for reading,” he said.
“The Kobo e-reader represents exceptional value at just $199 for a device which comes pre-loaded with 100 free e-books and is simple to use.”
The Kobo e-reader holds up to 1000 e-books and can be expanded to 5000 with the insertion of a memory card. It operates using eInk technology, meaning it is kinder on the readers eyes than a backlit device and is energy efficient, with the battery lasting up to two weeks or 8000 page turns.
“Today is a very exciting day for Borders and Australian readers and we are thrilled to be able to bring e-books and the Kobo e-reader to them. Customers should stay tuned for even more amazing new content,” Mr Fenlon said.