A brand new Windows logo has been revealed just in time for the release of a new Windows 8 OS.A new Windows logo has been revealed just in time for the release of a new Windows 8 OS.
The first Windows logo appeared in November 1995. It consisted of a blue block split by white lines into four different-sized smaller blocks. A Garamond typeface was used for the name, Microsoft Windows
Microsoft User Experience Director Sam Moreau said in a blog post on Saturday that the company wanted to use the logo redesign as “an opportunity to reconnect with some of the powerful characteristics of previous incarnations.”
Since that first logo in 1985 there has been several versions all of which use a multi-color four-block “flag” – the bold, wavy Windows 3.1 design, the shiny plastic-looking XP version, and the flag-on-blue button that replaced the “Start” button for Windows Vista.
Now Microsoft has returned to using torquise blue users will be able change the color of the logo “to reflect you,” Moreau said. “It is a ‘Personal Computer’ after all.”
The Moreau blog said:
Early in the development cycle for Windows 8, in a conference room on the Microsoft campus, we assembled a kick off meeting with Paula Scher, Michael Beirut and Daniel Weil from Pentagram and a few designers and marketing leaders from Windows and across the company. The team spent a full day sharing some of the Metro style design philosophy; the Windows brand history and values as well as graphic design and technology industry trends.
The “Metro style design” is what the software company is calling the look of its newest operating system, which aims to bring the mobile and PC world closer together. The company urged app developers to use the Metro design, which it called “a fresh new approach to user experience,” in a video last September.
Moreau said when the new logo was being developed, Scher of Pentagram asked the Windows 8 development group, “your name is Windows. Why are you a flag?”
Moreau described the evolution of the Windows logo as parallel with the advancements of the technology used to create logos.