In the battle of the TV brands both LG and Samsung have today revealed new 8K TV’s at IFA in Berlin.
Samsung is entering the 8K TV market with a new Q900R QLED 8K complete with 8K AI Upscaling.
This TV range will be available in 65”, 75”, 82” and 85” models with the larger size set to deliver the superior 8K display.
In addition to a new 8K engine Samsung has released a ‘Real 8K Resolution engine, a Q HDR 8K and an 8K Quantum Processor.
The new Samsung QLED 8K will be available in Australian stores from end of September according to executives at this years IFA event.
When questioned about the lack of 8K content Samsung executives said that to achieve 8K-quality images, the Q900R resolution engine is capable of
4,000 nit peak brightness – a standard met by most film studios.
This feature allows TV to produce four times more pixels than a 4K UHD TV and 16 times more pixels than a full HD TV.
They claimed that Samsung’s proprietary 8K AI Upscaling technology based on artificial intelligence delivers picture and sound quality to a level compatible with 8K regardless of the original source quality or format.
Whether a user is watching content through a streaming service, set-top box, HDMI, USB or even mobile mirroring, the Quantum Processor 8K recognizes and upscales the content to appear in 8K quality.
In addition, the Q900R features Direct Full Array Elite for enhanced contrast and precise backlighting control, and also 100% Colour Volume.
The new TV’s have a slate of new functions that enable owners to use their TVs differently, claims Samsung.
For example, the TV recognizes and analyzes a number of connected entertainment devices like audio devices connected via optical cable with One Remote, then auto switches the TV’s image source and audio output for an optimized viewing experience.
Lifestyle features, such as Ambient Mode, have been enhanced to seamlessly blend the TV in the surrounding space by showcasing beautiful images, weather, news and more on the screen. The One Invisible Connection, which comes standard at 5 meters, incorporates the optical cable and power in one seamless cord, giving users more freedom to decide where and how they place the TV.
Smart enhancements, such as SmartThings, further add to the Q900R’s ability to provide users with greater access to information and make their lives easier, and the Universal Guide provides personalized recommendations to easily find live and OTT content on TV.