Breville Pours $1 million Into Media Campaign

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In a time where some vendors are tightening their belts appliance manufacturer Breville is spending over $1million on a media campaign to promote three of its latest products.


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Advertising agency Love was handed the creative reins and devised the theme ‘Breville: Changing the way you look at food.’
The Breville Professional 800 Collection Toaster showcases such technologically as advanced features it can help you get perfect toast every time.

The Professional 800 Collection Toasters, Professional 800 Collection Dual Disc Juice Processor and ikon Wizz Food Processor will be the star in the campaign and will incorporate television, print, online and ambient media.

Both 4 and 2 slice versions are controlled with the simple touch of a button, including a Lift and Look feature allowing you to check on the bread, without interrupting the toasting cycle. While the first ever A Bit More function does exactly that – gives you a little bit more toasting seconds if the toast comes up lighter than preferred. Both features are innovations exclusive to Breville.

The new Breville Professional 800 Collection Dual Disc Juice Processor demonstrates how, with the new revolutionary puree disc, you can now puree soft fruits like bananas, mangoes and strawberries for a fresh fruit Froojie – 100 percent fruit juice smoothie.

RRP
BJE820 Juicer – $449.95
BTA820 2 slice Toaster – $139.95
BTA840 4 slice Toaster – $194.95
BFP650 ikon Wizz Food Processor – $324.95

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